Some would say "famous last words", but BMW CFO Nicholas Peter said ‘I sleep very peacefully,’ referring to Apple's entry into the automotive market. He emphasized his belief in BMW’s good position in the luxury segment.
There is so much changing in future mobility that one would have to be mad not to assume the tech giants being able to make a dent here.
Personally I do believe BMW has a strong brand and yes, and they have entered into various aspects of future mobility. One would be naive though, not to see the potential of Apple being able to become a pretty big player in this field in the space of 10 years or so...
31st March 2021
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